+ Project information — We Are Wildlife Foundation

Capturing the Wild

The Challenge

In a world where conservation stories often go untold, We Are Wildlife sought to amplify its mission—to protect threatened species and support underfunded conservation projects across some of Earth’s most fragile ecosystems. Founded by renowned wildlife photographer Laura Crawford Williams, the organization needed a brand and storytelling platform powerful enough to inspire empathy, mobilize donors, and elevate awareness on a global scale.

Our Approach

OGK® partnered closely with Laura Crawford Williams to craft a brand narrative as emotive as her imagery. Through strategic positioning, visual identity development, and cinematic storytelling, the brand was brought to life with authenticity and purpose. Video campaigns, social content, and digital assets showcased not only the stunning beauty of wildlife but also the urgency of conservation. Each narrative was designed to connect human emotion with environmental action—turning viewers into advocates and donors.

The Outcome

The reimagined We Are Wildlife brand ignited global attention, drawing in new supporters and deepening connections with existing ones. The visual storytelling and cohesive brand identity positioned the foundation as a beacon for conservation advocacy, enabling it to attract critical funding and awareness for projects in need.

Closing Line

OGK® helped We Are Wildlife turn photography into purpose—transforming breathtaking moments into lasting impact.