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Manage Your Brand


Shaping brands means crafting strategies, tools, and experiences that drive consistency and spark connection.

Success drivers

Brand Governance & Stewardship

Guardrails without gridlock. OGK® protects brand consistency while work keeps moving, with in-flight reviews, creative QA, clear approvals and SLAs, and smooth vendor onboarding. Ongoing compliance scans and annotated feedback power a living governance playbook with a reliable cadence and a quarterly brand-health report.

Content & Campaigns

Built to ship. OGK® builds the calendar and pillars, then runs production sprints across design, motion, and photo/video using clear playbooks for web, social, email, and paid. Localization and versioning are baked in, so assets scale cleanly across markets. You get a live calendar, asset kits, channel toolkits, and trafficking sheets that keep work moving.

Website & Experience Management

Keep digital experiences fast, accessible, and current without breaking the system. OGK® ships site and landing-page updates with a components-first approach, runs A/B tests, and enforces SEO and performance budgets. Accessibility checks stay part of every release. You get release notes, test matrices, component updates, and SEO and performance reports.

Measurement & Optimization

What gets measured gets better. OGK® defines KPIs and dashboards, runs attribution and funnel diagnostics, and keeps a clean experiment backlog. Insights turn into action through a ranked roadmap and recurring optimization cycles. Deliverables include live dashboards, insight memos, and a 30/60/90 plan.

We keep brands consistent, timely, and performing

After launch, momentum lives in the day-to-day. OGK® embeds with your team to protect the standard, ship with speed, and improve results—week after week.

Brands don’t drift because of strategy—they drift because of operations. Management is where clarity becomes cadence: governance that holds the line, content systems that scale, and growth loops that turn data into decisions. OGK® functions as an extension of your team to manage the brand, the work, and the numbers.

Strategy

– Annual/Quarterly Goals
– KPI Framework
– Channel Strategy
– Briefs & Priorities
– Experiment Roadmap
– Budget & Resourcing Guidance

Design

– Template Systems
– Asset Production
– Component Updates
– Brand Toolkits
– Packaging & Collateral Refresh
– Accessibility & Flows

Operations

– Editorial Calendar
– Trafficking & Approvals
– CMS Updates & Release Notes
– Vendor Orchestration
– Localization/Versioning
– Training & On-going Support

“OGK® turned strategy into a daily rhythm—keeping every touchpoint on-brand, on-time, and continuously improving.

— Jayson Friedman, President, Brown Design Group

Operate the brand, not just the launch. Brand management makes strategy operational through cadence, clear rules, clean handoffs, and a steady stream of on-brand, on-time work. OGK® builds the rhythm, instruments the data, and improves the system every week.

Discover

Start with clarity.
We inventory assets, channels, tech, and workflows to see what’s working and what’s in the way. Performance, SEO, and analytics reveal how customers actually move; governance reviews expose where quality slips or work stalls.

  1. – Asset & channel inventory
  2. – Analytics, SEO, & performance review
  3. – Governance & workflow assessment
  4. – Opportunity mapping and risk register

Define

Agree on the rules of the road.
We set goals and key performance indicators that connect to a clear north star, build dashboards that make performance visible, assign channel ownership and content pillars, and document service level agreements, approvals, and responsibility roles. A quarterly roadmap then sets priorities and testing for the next cycle.

  1. – Goals, KPIs, & dashboards
  2. – Channel roles & content pillars
  3. – SLAs, approvals, & RACI
  4. – Quarterly roadmap & experiment plan

Design

Make consistency the default.
Templates, components, and usage rules turn brand standards into everyday tools. We refine voice and tone, fix accessibility gaps, and publish production guides so anyone can deliver quality at speed.

  1. – Template library
  2. – Component & pattern updates
  3. – Voice & tone refinements
  4. – Production guides & file-hygiene standards

Systemize

Operationalize for speed and scale.
A searchable brand hub and DAM centralize assets with smart taxonomy and permissions. Automation keeps work flowing, vendors are trained to the standard, and governance cadence prevents bottlenecks.

  1. – Brand hub & DAM
  2. – Workflow automation & trafficking sheets
  3. – Vendor onboarding & training
  4. – Governance cadence

Launch

Run the cadence and keep improving.
We run content and campaign cycles, ship site releases with quality assurance, and maintain reporting rhythms that turn performance data into decisions. Optimization loops keep the backlog ranked and gains compounding.

  1. – Content & campaign cycles
  2. – WebOps releases + QA
  3. – Reporting rituals (weekly/monthly/quarterly)
  4. – Optimization loops & backlogs

ONLY GOOD NEWS

Fresh thinking at the intersection of strategy, creativity, and performance. Field notes, playbooks, and insights from the brands we build, transform, and grow.


Ready to keep your brand tight—and on time?