Transformation begins with truth. OGK® pairs category expertise with a custom plan to align story, identity, and experience, turning what you’ve built into a clearer promise, a stronger system, and measurable growth.
Discover
Every great transformation starts with truth.
Through stakeholder & customer interviews, market immersion, and performance forensics, OGK® uncovers what still holds equity, what’s dragging you down, and where momentum lives next.
- – Stakeholder & customer interviews (current, lost, and prospective buyers)
- – Market & category scan; trend & whitespace mapping
- – Brand equity audit across assets, recall, and associations
- – Channel & analytics review (site, CRM, paid, organic, retail)
- – Competitive positioning & price-value analysis
- – Opportunity map and hypothesis backlog
Define
Repositioning & narrative that everyone can rally around.
We sharpen the promise, codify proof, and set the architecture so product names, lines, and stories ladder to one clear idea.
- – Positioning statement, value proposition, and proof points
- – Messaging hierarchy (site, sales, product, brand)
- – Brand architecture & naming decisions (house, endorsed, sub-brand)
- – Voice & tone principles; key story pillars
- – Success metrics and roadmap by quarter
Design
Identity modernization without losing the good stuff.
Evolve what carries equity; redesign what doesn’t. Built for digital first with accessibility and motion in mind.
- – Logo evolution or redesign (with rationale and option paths)
- – Color recalibration, typographic system, grid & layout rules
- – Motion behaviors, iconography, and illustration style
- – Imagery direction (photo, video, texture) and accessibility standards
- – Key experience prototypes (homepage, PDP/LP, packaging hero, socials)
Systemize
Make the new standard operable across teams.
Codify the system, templatize the work, and centralize the assets so execution is fast and consistent.
- – Online brand guidelines hub (searchable, linkable)
- – Template suite for web, decks, sales, social, print, packaging
- – Component libraries and tokenized design variables
- – DAM setup with taxonomy, permissions, and expiry rules
- – Governance model, training workshops, and vendor onboarding
Launch
Reintroduce your brand, then keep it improving.
Roll out the new story and system across priority channels with measurement loops baked in.
- – Go-to-market & channel playbooks (owned, paid, earned, retail)
- – Website refresh/rebuild and performance QA
- – Content calendar & campaign toolkit; asset production sprints
- – Sales/CRM enablement (decks, one-pagers, email sequences)
- – Analytics dashboard, A/B tests, and 30/60/90 optimization cycles
