+ Project information — Fast Protein Bar

A better way to snack

The Challenge

When European nutrition brand FAST set its sights on entering the U.S. market, the challenge was clear: break through the noise of an oversaturated protein category while maintaining the authenticity that made the brand trusted abroad. The mission was to translate a European success story into an American favorite—one rooted in quality, simplicity, and taste.

Our Approach

OGK® developed a campaign centered on what truly mattered—the purity of ingredients and the power of simplicity. Through a hero launch film and supporting digital content, the campaign spotlighted the craftsmanship behind the bar and the everyday energy it fuels. Each frame emphasized the brand’s Scandinavian minimalism and clean nutrition philosophy, bridging global style with American appetite.

The Outcome

The creative launch positioned FAST as a premium yet approachable option for health-conscious consumers, driving strong awareness across key digital and retail channels. By pairing strategy with storytelling, OGK® helped FAST establish a meaningful foothold in a new market.

Closing Line

From Europe to the U.S., OGK® helped FAST turn clean ingredients into a global movement for better fuel.