+ Project information — Jacket Sunscreen

It's sunscreen, man.

The Challenge

The skincare aisle is crowded — and most sunscreens are, frankly, mediocre. Our dermatologist client set out to change that with a formula years in the making: reef-safe, dermatologist-developed, and clinically proven to do more than protect. It brightens, repairs, and reverses damage. The only problem? The product’s breakthrough performance needed an equally bold brand to match.

Our Approach

OGK® built the brand from the ground up — naming, identity, packaging, and campaign development. The tone was unapologetically confident, the design sleek and smart. Everything, from the typography to the tagline, challenged category clichés with a refreshing dose of irreverence and authenticity. The positioning was clear: science-backed skincare that actually works — with attitude.

The Outcome

The launch cut through the noise, instantly distinguishing the brand in a saturated market. Retail interest surged, digital engagement followed, and consumers responded to its blend of credibility and wit. On shelf and on skin, It’s Sunscreen, Man. became a statement — not just protection, but personality.

Takeaway

When science meets swagger, skincare becomes self-care — and this brand proves protection can look damn good.