+ Project information — Lucky F*ck Energy

Luck Favors the Bold

The Challenge

Breaking into the energy market takes more than caffeine—it takes attitude. Lucky F*ck Energy wanted to stand out in a category dominated by corporate giants and overplayed hype. The goal was to create a distinct digital identity that captured its fearless, unfiltered voice while building authentic awareness across social platforms.

Our Approach

OGK® developed a motion-first campaign built on vibrant animation, bold typography, and unapologetic storytelling. Every asset—from looping motion spots to micro social clips—was designed to spark curiosity and create instant recognition. The creative direction leaned into the brand’s playful irreverence, balancing edge with design precision to establish Lucky F*ck as the energy drink that doesn’t play by the rules.

The Outcome

The campaign ignited a surge in brand visibility, driving rapid digital engagement and follower growth across key platforms. Lucky F*ck Energy carved out its niche as a challenger brand that celebrates confidence, chaos, and a bit of good fortune.

Closing Line

Energy meets attitude—and OGK® made Lucky F*ck impossible to ignore.