+ Project information — Odyssey Elixir

Reimagining Energy — The Odyssey Begins

The Challenge

Odyssey Elixir emerged with a radical ambition: to redefine energy itself. Founder Scott Frohman envisioned a functional beverage that would fuel both mind and body — powered by mushrooms, not synthetic caffeine. The challenge was clear: make it effective, make it delicious, and make it resonate with a new generation of health-conscious consumers who crave purpose as much as performance.

Our Approach

OGK® partnered with Odyssey from inception, translating Frohman’s product integrity into a brand story that connected with investors, retail partners, and wellness-driven consumers alike. The brand strategy centered on one truth — you have to feel it to believe it. Every touchpoint, from packaging design to voice and visual identity, reflected vitality, clarity, and confidence. As the functional beverage market surged toward a projected $500B by 2030, Odyssey’s aesthetic and storytelling positioned it not as another entrant, but as a defining leader in the category.

The Outcome

Odyssey’s rapid rise captured the attention of major distributors and retail giants, its shelf presence amplified by bold packaging and education-driven messaging. The brand quickly evolved from an idea into a movement — energizing a community of advocates who believe in natural performance and mindful living. With new partnerships expanding monthly and demand accelerating, Odyssey continues to prove the power of purpose-driven branding at scale.

Takeaway

When innovation meets intention, a drink becomes a revolution — and Odyssey is just getting started.