+ Project information — Rappy’s Delicatessen

Drink. Dine. Deli.

The Challenge

In a world where niche restaurants open and close overnight, creating a concept that lasts requires more than good food — it demands identity, culture, and connection. Rappy’s set out to redefine the New York–style deli experience, merging fine dining sensibilities with authentic delicatessen roots. The challenge: build a brand people would not only remember but crave to belong to.

Our Approach

OGK® partnered with the founders to craft a brand as flavorful as the concept itself. The process began with a deep dive into brand storytelling — developing a full culture and marketing playbook that aligned design, experience, and emotion. Custom iconography, vibrant colors, and whimsical illustrations brought personality and nostalgia to every touchpoint, from menus to merchandise. We even collaborated on interior design, ensuring that textures, materials, and layout reinforced the restaurant’s unique hybrid of sophistication and comfort.

The Outcome

The result was a restaurant brand that transcended category — equal parts refined and approachable. Rappy’s became a place where guests didn’t just eat; they experienced a story of heritage, humor, and heart. Every element, from the tone of voice to the table settings, worked in harmony to create a memorable, Instagram-worthy atmosphere that keeps people coming back for more.

Takeaway

When design meets appetite, experience becomes culture — and Rappy’s proved that great taste starts long before the first bite.