+ Project information — Sentey
Game On — Redefining a Global Player
The Challenge
Sentey had already secured dominance in South America’s gaming tech market — but in North America, the competition was a different level. To compete with established powerhouses like Logitech and Alienware, the brand needed more than performance specs; it needed presence, personality, and a visual identity that spoke the language of serious gamers.
Our Approach
OGK® partnered with Sentey to build a complete brand evolution — one that merged precision engineering with cultural relevance. The transformation began with a new design language, bold packaging systems, and dynamic sub-brand architectures to differentiate product tiers. Every touchpoint was reimagined: product naming, messaging, visual identity, and audio enhancements that made the brand feel alive in every sense. Across B2B, B2C, and digital channels, Sentey’s identity shifted from a manufacturer to a movement.
The Outcome
The rebrand positioned Sentey as a formidable competitor in the global gaming arena. The unified visual system created instant shelf recognition, strengthened retail partnerships, and amplified customer loyalty. Sentey’s renewed brand confidence now mirrors the performance of its technology — powerful, immersive, and built for those who play to win.
Takeaway
When design meets performance, the game changes — and Sentey is playing to dominate.
Industry
Product Sub-Branding
A globally emerging brand needed an adjustable framework at the core of its transformation. We created dynamic packaging guidelines along with futuristic character names dependent upon a combination of geography and interests. This was to deliver brand excitement and a captivating introduction, and to showcase talent.
Sentey Professional
With multiple lines and various types of merchandise, we needed to discover the most effective way to provide Sentey’s customers with easy access to their vast range of products. One company goal was for each marketing category to receive a better than expected reaction by striking the perfect balance between their business-to-consumer (B2C) and business-to-business (B2B) partners.
Technology Brand Identifiers
Although our talents are focused within the branding world, the OGK team pushed their own limits by working closely with Sentey engineers to obtain improved sound waves to enhanced game experience. We developed a variety of elements such as memorable product names, hand-drawn designs, advanced marks and graphic layouts. As a result, the remaining segments of the brand system have been re-purposed by Sentey for use across both online and offline touch-points.
Graphic Elements
Our designers had their work cut out for them in order to develop eye-popping, attention-grabbing imagery that cuts through the clutter of other gaming systems. Once we understood the ideal audience, wOGK provided Sentey with a super-ultra modern collection of elements that would layer together nicely and provide a futuristic feel, thus matching the visionary approach the company was pursuing.
Package Design
Our client was a regional brand with an unquestionable reputation for product design. They prided themselves on understanding their customers and providing best-of-breed products for the IT and PC gaming industries. OGK shares those same values, and our two creative teams joined forces to establish a series of captivating sub-brands for their new U.S.-based roll-out platform brand. Sentey did not understand the North American market, so it was our role to assist them with the guidance and direction for the region.
With a grasp of the brand’s core values, our design style incorporated Sentey’s history, culture and future objectives. Our focus was to develop product packaging that demanded attention and facilitated purchasing recognition.
Software UI/UX
Sentey was on a mission to change the way the consumer felt about their brand — from the outside in. Not only was the packaging essential to garner credibility and professionalism, but the experience had to be seamless right out of the gate. Our two teams worked conjointly to ensure that the user could easily customize the settings and be able to enhance the interaction of each Sentey product, regardless of age or comfort level with technology.
Package Experience
Exterior packaging reaffirms a customer’s decision on whether or not to buy a product, but if the interior assembly and removal experience is cumbersome and difficult, this may dampen the consumer’s impression — right out of the box.
Sentey needed our help to create an iconic experience that would communicate its brand without any words or even a logo. We wanted every inch of the interior box to be organized and well thought out. The typeface had to be just right, and the feel of the paper, gloss, printing technique, weight of the VIP card and instructional language needed to be on point and showcase quality.
That sensory association was reinforced by what’s inside the box — something elegantly presented, cleanly designed, and easy to use. The goal was to create a favorable, lasting and exciting experience for anyone buying a product with the Sentey logo on it.
Multi-Lingual Marketing Campaigns
In order to test the initial package designs and analyze how the U.S. market would accept the first rollout brands, we produced a series of e-mail campaigns customized for immediate reaction and call-outs to initiate awareness; thus starting the first phase of the buying cycle.
Product Catalog
The product catalog was divided into consumer and B2B sections. We designed the piece to organize all the various sub-groups into one cohesive, easy-to-follow resource. Our photography technique was to produce laser-focused macro-shots, combined with artistic elements and fun descriptions that create a winning combination for both the internal sales force and retail buyers.
Office Branding
Sentey’s new corporate headquarters were based within a highly professional office park, and the exterior signage and brand marks required a polished and credible display. Working with their Chief Design Office, freelance interior planners and real estate developers, OGK created fresh new layouts for their signage, lobby, conference rooms and exterior window treatments.
