+ Project information — Under The Sun
Hair Care Designed to Withstand Nature’s Harshest Elements
Branding everything under the sun; let’s not split hairs.
Problem
In a sea of competitive hair products, OGK was tasked to develop unique packaging, multiple brand awareness campaigns, innovative retail point of purchase materials and memorable marketing campaigns all on a limited budget.
Challenges
Build rare, eye catching sales and marketing resources that would educate salon owners and stylists on the remarkable benefits of this three part system offers.
Solution
Research what was missing in upscale hair salons within affluent communities. Design unrivaled product containers, in a effective and practical manner. Promote the system with visual grabbing colors, which would allow users of all ages to feel healthy and beautiful.
Packaging
Under The Sun’s current product line and overall brand speak to an audience who is conscious
Social Media Strategy
Our goal for Under The Sun’s digital marketing campaign was to grow a following of loyal brand lovers. We scheduled social media posts on Facebook, Instagram, and Twitter playing to each platform’s strengths while tying them all together with cohesive messaging that reflects the brand in its entirety.
